Networking in the U.S. context

Networking can feel like one of those career buzzwords everyone talks about, but few people actually define. For international students especially it can be difficult to know what this looks like in the U.S., where networking plays a huge role in how people find jobs, internships, and professional opportunities. This article, based on a joint ISO-CAPD presentation titled Networking in the U.S. Context, breaks down what networking really means, why it matters, and how to approach it in a way that feels natural and effective. 

Networking is an integral part of the career development process. Effective use of this strategy allows job seekers to enhance their ability to learn about jobs, apply effectively, and ultimately attain employment. 

For international students, networking can sometimes feel more challenging due to potential cultural differences. Read further to learn some tips about how to approach networking that can reduce some of these feelings of difficulty, and gain access to this potent career development tool. 

Networking is normal and expected in the U.S. context! 

In some cultures, networking is not as common as it is in the United States. This understandably can lead to international students feeling uncertain about how to approach networking. 

The most important thing to remember is that professional networking is completely normal and even expected. Americans have been raised in a culture that rewards people who go out of their way to expand their network, and many have benefitted from this practice. 

Many people are actually excited to engage with new connections and give back to others what they have gained from their own networking efforts. 

On top of that, cold emailing is considered appropriate as well. “Cold emailing,” if you aren’t aware, refers to reaching out to someone online that you do not already know in real life. 

While it can feel uncomfortable to reach out to someone you don’t know, rest assured that the recipient of your message has likely benefited from cold outreach themselves. 

Not only is it expected that you incorporate cold emails into your career exploration, but it can also be viewed as positive. It shows that you have a drive for the field and that you know how to take initiative in achieving your goals, both of which are desirable traits in a potential employee. 

Self-promotion is not bragging 

Many people, even Americans, find it uncomfortable to talk about themselves and “brag.” It is important to remember that in the United States, however, it is completely normal to speak about your own accomplishments. It is even normalized in grade school, as many children learn through “show and tell.” 

It is therefore vitally important to get comfortable doing “show and tell” in a professional setting. The most straightforward way to do this would be through an elevator pitch, a short (30–90 second) introduction where you describe who you are, what you do, and what you’re looking for. 

In this elevator pitch, you can highlight your strengths, recent experiences, and professional goals. One way to make this feel more natural is to frame your accomplishments with phrases like, “I’ve been feeling excited about…” or “Something I’ve been proud of is…” 

Doing this allows you to signal a few things to the listener. First, it tells them what types of opportunities you’re interested in. Second, it helps them understand what you bring to the table. Once your conversation partner has this information, they can determine if they have a relevant opportunity or contact for you. None of this is possible unless you feel comfortable advocating for yourself, so get practice sharing! 

Small talk is expected 

Small talk, despite the name, plays a big role in networking. While the content might not be directly related to your professional goals, it sets the tone for the conversation. 

By engaging in small talk effectively, you show that you’re friendly and personable, qualities that make others more inclined to help you. In practice, this means following common small talk conventions. Have a few go-to topics you can rely on: the weather, local events, or weekend plans are all safe options. 

Remember that small talk is simply a warm-up for the main conversation. Focus on being friendly, asking questions, and finding something you both can comment on (the place you’re meeting, a shared experience, etc.). 

Relationship building is networking 

If networking feels uncomfortable, remember it’s less about asking for help and more about building connections. People naturally want to refer those they know and trust. 

Instead of approaching a conversation with the goal of asking for a job, focus on getting to know the person and learning from their experiences. Strong professional relationships can lead to future opportunities, even if there isn’t an immediate benefit. 

Ironically, by not asking directly for a job, you may actually make your contact more inclined to help you. People are more likely to refer someone they feel genuinely connected to, rather than someone who approached them for a favor. So lean into relationship building and let opportunities emerge naturally from those connections. 

Conclusion 

Networking doesn’t have to feel intimidating or unnatural. At its best, it’s simply about meeting people, learning from them, and sharing a bit about yourself along the way. By approaching it with curiosity, openness, and a willingness to connect, you can turn what once felt like an obligation into an authentic and rewarding part of your career journey. 

If you want to talk through networking further, schedule an appointment with CAPD.