The University of North Alabama is accepting applications for the position of Director of Enrollment Marketing and Digital Communications. This position is responsible for driving enrollment growth by providing oversight, leadership, and management of all enrollment-focused marketing/communications at the institution. This position leads and oversees a comprehensive marketing program, including the creation and execution of strategic, goal-based, data-driven marketing/communications in order to expand the North Alabama brand domestically and internationally. Responsibilities include gathering and interpreting market research findings, identifying new markets, and developing and implementing marketing/communications strategies that attract target audiences. This position generates imaginative marketing strategies, promotes brand identity by creating and directing compelling communication pieces, and oversees the development and maintenance of the university website and social media platforms. This position will provide oversight and supervision for the Enrollment Marketing and Digital Communications unit, including selection, training, evaluating, mentoring, and motivating staff, including the provision of corrective counsel as appropriate.
Minimum qualifications include: Bachelor’s degree in Marketing, Business, or a related field is required; Master’s degree is preferred; Three to five years of marketing and communications experience in higher education or a closely-related industry is required; and prior supervisory experience is strongly preferred.
To view a complete job description and/or apply for this position, please visit our Online Employment System at http://jobs.una.edu/postings/6037. Applications will only be accepted via this system. Please be prepared to upload, at the time of application, a cover letter, resume/CV, and diversity statement. Additional information regarding the diversity statement can be found in the online posting. Additionally, the application requires contact information for at least three professional references. For questions, please email email@example.com or call 256.765.4291.
UNA is an equal opportunity employer committed to achieving excellence and strength through diversity. UNA seeks a wide range of applicants for this position so that one of our core values, ethnic and cultural diversity, will be affirmed. UNA is a smoke-free campus. We welcome applicants who are committed to working at a university that values diversity, equity, and inclusion for faculty, staff, and students.