What does the future of branding look like? How do you create signature stories?
Who better to ask than David Aaker? Hailed the “Father of Modern Branding,” David serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.
Aaker has won the award for “best article” in the California Management Review and in the Journal of Marketing (twice). His book, Brand Relevance: Making Competitors Irrelevant, was named among the “Ten Marketing Books You Should Have Read” by Advertising Age in 2011 and named one of the top 3 marketing books of the year by Strategy and Business. Aaker also has a regular column in American Marketing Association’s Marketing News called “Aaker on Branding”.
Aaker has authored and published hundreds of articles and 18 books that have been translated in 18 languages and sold over 1 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands.
Join this webinar to meet David! Register on Handshake. This CAPD event is open to MIT undergraduates, graduate students, postdocs, and alumni.